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 Job Requirements
Title CRM Manager
Role CRM Manager
Category Marketing jobs in Spain
Location Gibraltar
Company RecruitGibraltar ,  Vacancies [ - - ] (Posted on Wed 04 September 2013 10:36 am)
Experience 5 to 7 Years
Educational Qualification No preference
Skills English spoken & written
Salary - -
Career Level Management (Manager/Director of Staff)
Job Type Permanent
Job Status Full Time
 CRM Manager
RecruitGibraltar are currently helping our client who is a market leading egaming company have a great opportunity for a CRM Manager. The company have a global customer base and a consistent marketing innovator as one of Europe's fastest growing online companies in their sector.

A fantastic team player, you will work with the other teams within Marketing to co-ordinate and deliver an effective CRM framework that will benchmark and improve conversion, retention and re-activation activities. You will need to demonstrate the results and ROI achieved as part of the programme of work and ensure that this is communicated to relevant stakeholders.


 Commercial responsibility for improving lifetime value of all customers ;
 Forecasting and planning using key events and customer segmentation;
 Developing effective cross sell activity to maximise value;
 Establishing retention, conversion and re-activation rates and setting challenging targets for improvements throughout the year ;
 Evaluation, planning and delivery of CRM initiatives;
 Onsite CRM;
 Programme management and optimisation;
 The strategy and implementation of the CRM program focusing around relevant events and key triggers and utilising all forms of messaging and communication;
 Identifying key opportunities to enhance the player experience and improve retention rates and profitability including cross sell opportunities;
 Collation of reporting and analyses from the Analytics team to support the planning and strategy decision making process.


 Experience as a CRM Manager in an online gaming company;
 Experience using campaign management tool;
 Experience in conception of retargeting campaigns;
 Detailed, comprehensive understanding of the CRM lifecycle;
 Strong knowledge of customer profiling and segmentation;
 Experience in email marketing tools;
 Bachelor?s degree in marketing or equivalent;
 Highly numerate and commercially aware;
 Team player, able to work with multiple business units to achieve objectives;
 Data driven online decision making.

Salary 35k - 45k based on experience with an excellent relocation package.

So if you think you are of the correct calibre to work in such a company and role please contact us today for a confidential chat.

To apply please send your CV to
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