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 Job Requirements
Title Head of Brand And Offline Acquisition
Role Head of Brand And Offline Acquisition
Category Marketing jobs in Spain
Location Gibraltar
Company RecruitGibraltar ,  Vacancies [ - - ] (Posted on Fri 19 July 2013 10:31 am)
Experience 7 to 10 Years
Educational Qualification No preference
Skills English spoken & written
Salary - -
Career Level Management (Manager/Director of Staff)
Job Type Permanent
Job Status Full Time
 Head of Brand And Offline Acquisition
RecruitGibraltar are currently helping our client who is a market leading egaming company have a great opportunity for a Head of Brand & Offline Acquisition. You will provide leadership for the company positioning across all media channels with direct responsibility for Television, Print, and Outdoor and overall campaign management.

Key Responsibilities

- Ownership of all offline advertising to include TV, Print, Outdoor, Radio, PR, and Sponsorships to support both offline and mobile channels
- Multi-million media expenditure annually
- Creative development including TV production and printed media
- Execution of both tactical (daily press ads) and strategic (positioning) activities
- Leadership of the offline media team
- Development of the individuals on existing team
- Recruitment of additional team members
- Management of all external agencies
- Media agency ? buying across all channels
- Creative agency ? brand execution and tone across all channels
- Brand strategy
- Overall competitive positioning in the marketplace
- Multi-Channel integration
- Leadership of coordinated activities with Retail marketing as well as the rollout of campaigns across the 1,700 retail outlets and 10,000+ employees
- Campaign management
- Planning for campaigns to support key sporting events and gaming activities
- Leadership of cross-functional marketing campaigns
Customer insight
- Guidance of research to provide insight to the business around customer behaviour and preferences

Skills, Knowledge and Behaviour

Ideal candidate is a strong leader that is targeting a step into a Marketing Director role.
Minimum of 7 years of experience of managing advertising and marketing, preferably from a retail or gaming operator targeting the UK market
Clear understanding of the UK and European sports market, with a particular emphasis on Football and Racing
Previous experience of gaming essential.
Evidence of strong people and project management skills, ability to recruit and develop a team
Very strong communications skills (written, verbal and presentational)
Experience in directly managing and working with media, marketing and creative agencies
Strong organisational skills and experience of balancing multiple projects at once
Ability to develop strong working relationships with internal and third party service providers

Salary based on experience with an excellent relocation package and private healthcare.

To apply please send your CV to
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