|
|
|
| Job Requirements |
| Title |
Web analyst |
| Role |
Web analyst |
| Category |
IT - Information Technology jobs in Spain
|
| Location |
Gibraltar
|
| Company |
RecruitGibraltar , Vacancies
[
- - ] (Posted on Tue 17 April 2012 12:12 pm) |
| Experience |
2 to 5 Years |
| Educational Qualification |
No preference |
| Skills |
English spoken & written
|
| Salary |
- - |
| Career Level |
Mid Career (2+ years of experience) |
| Job Type |
Permanent
|
| Job Status |
Full Time
|
| |
|
|
|
|
| |
| Web analyst |
Our client who are a leading online company are looking for an experienced Web analyst who has experience in web trends and Google analytics that can drive the web optimisation and provide actionable insight for online player?s behaviours.
The successful candidate will closely collaborate with Product vertical, Marketing (conversion, CRM and content team) and where his or her expertise is required throughout the company.
KEY RESPONSIBILITIES
? Work closely with product vertical and marketing teams to deeply understand who is playing on the site, what their goals and needs are, and develop a strategic plan to ensure that the site and overall proposition meets key customer needs. (Mapping online customer journey)
? Work to improve the customer experience and usability on the site across transactional, content, product and other pages through design, development of tools and functionality improvements
? Provide analysis of website traffic for key clients including monthly updates, yearly summaries and ad hoc requests. (conversion funnel analysis)
? Manage the collection and synthesizing of data for users. Data sources typically include: ad trafficking programs, web analytic tools.
? Advise on AB & MV testing methodologies and analysis
? Develop data capture business requirements, including page tagging recommendations and hierarchy. Also keep documentation on tagging and data capture and ensure that the web kpis framework is updated
EXPERIENCE REQUIRED
? Strong WebTrends and Google Analytics (implementation and advanced usage) experience, plus proficiency with a variety of other packages i.e Omniture, Coremetrics,
? Proficient in marketing and strategy and able to support planning and online campaigns
? Experience in building conversion funnel, AB/MV testing models and use data to advise on web optimisation
? Strong analytical skills, must be proficient in analyzing and interpreting internet-related data from standard software packages and client databases
? Advanced Excel user.
? Role requires the ability to write clear and concise presentations for business users, summarizing data insights, outcomes and implications in straight-forward and enlightening way for users
Salary based on experience
|
| |
|
|
|
| Browse May job vacancies in Spain |
 |
|
|
|
|
|
