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| Job Requirements |
| Title |
Web Analyst |
| Role |
Web Analyst |
| Category |
IT - Information Technology jobs in Spain
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| Location |
Gibraltar
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| Company |
RecruitGibraltar , Vacancies
[
- - ] (Posted on Mon 20 February 2012 02:19 pm) |
| Experience |
No preference |
| Educational Qualification |
No preference |
| Skills |
English spoken & written
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| Salary |
- - |
| Career Level |
Mid Career (2+ years of experience) |
| Job Type |
Permanent
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| Job Status |
Full Time
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| Web Analyst |
To apply please send your CV to Admin@recruitmentgibraltar.com and state which role you are interested in.
Our client is searching for a Web Analyst to drive the web optimisation and provide actionable insight for online player?s behaviours.
Key Responsibilities
? Understand the business requirements and design reporting and analysis approaches tailored to their needs
? Work closely with product vertical and marketing teams to deeply understand who is playing on the site, what their goals and needs are, and develop a strategic plan to ensure that the site and overall proposition meets key customer needs. (Mapping online customer journey)
? Work to improve the customer experience and usability on the site across transactional, content, product and other pages through design, development of tools and functionality improvements
? Provide analysis of website traffic for key clients including monthly updates, yearly summaries and ad hoc requests. (conversion funnel analysis)
? Manage the collection and synthesizing of data for users. Data sources typically include: ad trafficking programs, web analytic tools.
? Advise on AB & MV testing methodologies and analysis
? Develop data capture business requirements, including page tagging recommendations and hierarchy. Also keep documentation on tagging and data capture and ensure that the web kpis framework is updated
? Maintain an active working knowledge of major ecommerce and online gaming websites; use that market knowledge to drive regular and material improvements to the site proposition and benchmark
? Training business users on GA and Webtrend tools
? Work closely with Analytics team in making specific and actionable recommendations
Knowledge, Skills & Experience
? 2+ years experience in a directly related role
? Strong WebTrends and Google Analytics (implementation and advanced usage) experience,
plus proficiency with a variety of other packages i.e Omniture, Coremetrics,
? Strong analytical skills, must be proficient in analyzing and interpreting internet-related data
from standard software packages and client databases
? Advanced Excel user.
Salary based on experience
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