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| Job Requirements |
| Title |
Bingo Marketing Manager |
| Role |
Bingo Marketing Manager |
| Category |
Marketing jobs in Spain
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| Location |
Gibraltar
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| Company |
RecruitGibraltar , Vacancies
[
- - ] (Posted on Tue 15 November 2011 11:22 am) |
| Experience |
No preference |
| Educational Qualification |
No preference |
| Skills |
English spoken & written
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| Salary |
- - |
| Career Level |
Mid Career (2+ years of experience) |
| Job Type |
Permanent
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| Job Status |
Full Time
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| Bingo Marketing Manager |
This role is no longer active but feel free to send us your CV for similar roles that come up in the future. Jobs in Gibraltar get filled very quickly so if we already have your CV we can contact you as soon as a similar role becomes available.To apply please send your CV to Admin@recruitmentgibraltar.com and state which role you are interested in.
Our client is looking for a Marketing Manager in the Bingo department to be responsible for ensuring the achievement of the bingo vertical?s net contribution budget (gross gaming revenue-bonus spend- marketing spend) ? you will be accountable for the overall bingo marketing spend budget (acquisition, retention and reactivation). You will report into the bingo director.
You are expected to formulate the bingo marketing strategy (acquisition, retention and reactivation) and see through its implementation. It is expected of you to ensure optimized ROI on marketing investment, optimal spend in line with marketing/brand strategy and the vertical?s commercial objective and to determine the level of investment by brand, channel and market.
You will be a member of the bingo management team and will be a key contributor to formulating and delivering its strategy and to meeting its commercial and budgeted objectives.
Responsibilities
Formulating and overseeing delivery of annual bingo marketing strategy and its tactical plans.
Ownership and management of marketing spend budget
Optimizing spend through ongoing control and optimization of ROI
Promotional planning: develop, plan and implement promotions and automated retention campaigns aimed at reduction of churn and increase of yield.
Ensure that promotions are consistent, attractive, cost effective, relevant and aligned with other areas of the business, at all times, including; headline promotions, one off campaigns, bonus campaigns, outbound calling projects.
Analysing and optimising campaign performance including opt in rate and ROI optimization for each promotion and campaign
Managing and communicating the monthly promotional roadmap, ensuring consistency of communication and alignment to brand guidelines
Analysis & tracking - analysis and reporting of campaign results. monitoring and reporting performance.
Reactivation of lapsed and inactive players.
Main contact for coordinating marketing strategy with central marketing (and markets) and ensuring leverage of knowledge and operational synergies
Defining and overseeing multi channel and multi markets marketing campaigns and launch plans
Management of the bingo marketing team including resource planning and performance management
Ongoing contribution towards improving the website to RMP conversion funnel
Key contact in bingo vertical to drive brand strategy and to align bingo vertical accordingly
Skills, Knowledge and Behaviour
Proven track record of managing online and offline marketing activities across channels and markets
Budget management skills
Working knowledge of online gaming products, particularly bingo and games
Excellent communication and leadership skills
Ability to formulate and present a business case and business plan to a diverse audience
Strong commercial awareness and analytical skills
Experience of working in a global environment across locations, teams and functions in a complex regulatory environment
Salary approx. ?35,000pa - ?45,000pa
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