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| Job Requirements |
| Title |
CRM Executive |
| Role |
CRM Executive |
| Category |
Marketing jobs in Spain
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| Location |
Gibraltar
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| Company |
RecruitGibraltar , Vacancies
[
- - ] (Posted on Thu 25 August 2011 01:32 pm) |
| Experience |
No preference |
| Educational Qualification |
No preference |
| Skills |
English spoken & written
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| Salary |
- - |
| Career Level |
Mid Career (2+ years of experience) |
| Job Type |
Permanent
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| Job Status |
Full Time
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| CRM Executive |
This role is no longer active but feel free to send us your CV for similar roles that come up in the future. Jobs in Gibraltar get filled very quickly so if we already have your CV we can contact you as soon as a similar role becomes available.
Apply@RecruitGibraltar.com
Our client is searching for a CRM Executive to be responsible for the planning, delivery and analysis of CRM activity for the Interactive business.
Accountabilities
? Accountable for delivery of part of the Customer Relationship Management (CRM) strategy for the Interactive business, excluding VIPs
? Working with CRM Manager, responsible for planning CRM activity for the business through the Budget/Forecast process ? including database management, data segmentation, e-mail, direct mail, SMS marketing, site/mobile messaging, LTV model development, loyalty programme(s) and other activity streams as required
? Use the appropriate segmentation models (within either the database or IMS or both) to drive CRM activity; analyse player behaviour from the database(s) and optimise communications plans moving forward
? Work closely with Acquisition and VIP teams to co-ordinate all activity at an Interactive business level and ensure that all campaigns/materials complement overall business objectives/marketing plan
? Work closely with the Customer Insight Manager to gain customer feedback on materials and campaigns and use that information to optimise campaign performance
? Manage part(s) of the CRM budget effectively, including the management of key messages, copy and creative solutions through to live placement and evaluation
? Responsible for the day-to-day management of support agencies required to deliver the CRM plan
? Responsible for ensuring that all CRM activity is sufficiently monitored, tracked and evaluated in order to monitor ROI and for delivering clear, concise and reliable reporting
? Utilise all available tools within the Playtech/IMS system to optimise campaign effectiveness, including promotion code set-up and tracking
Knowledge Skills & Experience
? Previous experience of working in a CRM team, either agency or client side
? A keen interest in and knowledge of online gaming and sports products
? Experience of actively using and optimising CRM techniques including segmentation, campaign planning, implementation and evaluation; experience of defining the customer lifecycle and designing campaigns to optimise customer lifetime value
? Good IT skills including strong experience of Microsoft Office (Excel, Word, Outlook etc) and database packages
Salary based on experience
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