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| Job Requirements |
| Title |
Head of Player Acquisition |
| Role |
Head of Player Acquisition |
| Category |
Marketing jobs in Spain
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| Location |
Gibraltar
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| Company |
RecruitGibraltar , Vacancies
[
- - ] (Posted on Mon 28 June 2010 09:55 am) |
| Experience |
No preference |
| Educational Qualification |
No preference |
| Skills |
English spoken & written
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| Salary |
- - |
| Career Level |
Management (Manager/Director of Staff) |
| Job Type |
Permanent
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| Job Status |
Full Time
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| Head of Player Acquisition |
Head of Player Acquisition
Our client is searching for an experienced Head of Player Acquisition to deliver continually high levels of player acquisition by managing a team and utilising all online marketing tools and channels. This is a senior role reporting to the Managing Director and will form part of the key senior management team that is being assembled in order to move the business forward.
Responsibilities
· Assemble and manage a team that is able to deliver the company’s objectives.
· Devise and implement sound strategies for player acquisition
· Ensure use of all online marketing channels and utilize new technologies to deliver campaigns.
· Create and present budgets for online marketing spend to the board, working within approved budgets and maximizing returns.
· Set and measure KPIs for the online acquisition team, online campaigns and initiatives.
· Source online acquisition opportunities using sound commercial principles to influence your decisions.
· Work with senior management team to implement co-ordinated strategies.
· Track, monitor and report on the performance and ROI of all acquisition activities.
· Ensure all acquisition activities maximize the brand and are delivered in line with brand guidelines
· Measure and report regularly on the performance of the acquisition team, ensuring continual development.
· Ensure high levels of creativity are maintained in all materials and campaigns, working closely with design teams to deliver first class creative output.
· Work with the Web Manager and SEO teams on search engine strategies and campaigns.
· Develop and implement search engine marketing strategies, such as, PPC.
· Manage current and develop new relationships with media and affiliate partners.
· Work closely with the Web Manager on web design/navigation in order to improve conversion of website visitors.
· Implement initiatives to increase the frequency and spend of customers.
Requirements
· Proven track record in a similar role.
· Extensive knowledge of the online betting and gaming marketplaces.
· Hands-on experience of a number of online marketing techniques and disciplines.
· Significant customer acquisition experience.
· Team management abilities.
· Ability to liaise and influence at board level.
· Enthusiasm, an entrepreneurial spirit, and the ability to take projects from start to completion.
· Commitment, drive and ambition.
Salary to attract the best plus relocation
Contact +350 200 77900 or register your CV at http://www.RecruitGibraltar.com or http://www.RecruitGibraltar.com/jobs-in-gibraltar.asp
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