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| Job Requirements |
| Title |
CRM Manager |
| Role |
CRM Manager |
| Category |
Marketing jobs in Spain
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| Location |
Gibraltar
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| Company |
RecruitGibraltar , Vacancies
[
- - ] (Posted on Thu 24 June 2010 09:31 am) |
| Experience |
No preference |
| Educational Qualification |
No preference |
| Skills |
English spoken & written
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| Salary |
- - |
| Career Level |
Management (Manager/Director of Staff) |
| Job Type |
Permanent
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| Job Status |
Full Time
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| CRM Manager |
CRM Manager
Our client is searching for a CRM Manager to lead and support the product management teams (sportsbook, casino, poker, games and bingo) with the creation, execution and analysis of the company's CRM activities. The major focus of this role will be to develop campaigns that maximise usage and revenues across customer base through promotional activity to existing customers.
Main Responsibilities and Duties:
� Creation and ownership of the CRM strategic plan and ongoing programme
� Engage with key stakeholders in the development & ongoing management of the CRM strategic plan
� Design, test, execution & analysis of CRM campaigns
� Optimise efficiency and quality of campaigns
� Ongoing development of CRM approach to player
� Plan, execute and analyse campaigns
� Ensure consistency within player communication.
� Liaise with product and creative teams to coordinate the copy and graphics for each campaign
� Manage the customer database, segment populations for contact
� Measure, evaluate and report on success
� Identify and implement continuous improvement opportunities for maximising customer value
� Monitor and measure the KPIs for all CRM campaigns, complete post-campaign analysis and report to key stakeholders
� Tracking financial effectiveness of campaigns through regular reporting.
� Quality monitoring to ensure consistent communication in eCRM programmes across the brand portfolio
Skills/Experience Required:
� CRM experience in an online gambling environment.
� Experience of communications channels and CRM systems, preferably Silverpop
� Self-motivated with ability to work independently
� Ability to create and manage procedures and processes
� Strong communication, organisational and project implementation skills
� Ability to adapt to changing priorities and to thrive in a fast-paced work environment
� Excellent copywriting skills
� Experience and understanding of web analytics
� Keen and enthusiastic
� Positive attitude
� An understanding of Database Selection
� An understanding of Campaign Analysis.
� Preferred, but not essential, understanding of SQL.
Salary based on experience
Contact +350 200 77900 or register your CV at http://www.RecruitGibraltar.com or http://www.RecruitGibraltar.com/jobs-in-gibraltar.asp
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